I Help Technology & Financial Services Companies Powerfully Convey Their Message
Targeted ads are now more expensive, but less effective. Social media is increasingly pay-to-play. And consumers have growing concerns about how companies use and share their data.
In this ever-evolving, hyper-competitive and noisy digital advertising landscape, brands need to authentically connect with customers and provide informative, value-added content that empowers them to make better buying decisions.
That’s where I can help.
I'm Satta Sarmah Hightower. I’m a former journalist-turned-content marketer, and I collaborate with agencies, content studios, tech and financial services companies, as well as consulting and professional services firms, to produce compelling content that helps them engage prospects.
I’ve worked on the operations side of content marketing as a strategist, project manager and editor, overseeing branded content campaigns that generated millions in revenue for an AOL brand. As a freelance writer, I’ve spent over a decade producing content for Fortune 500 companies and successful brands, including AWS, Google, Slack, Bloomberg, NASDAQ, national banks and wealth management firms, so I understand the value of telling a good story — and using content to drive results.
I love collaborating with brands and industry leaders to share their unique message. If you’re interested in working with me, learn more about my services, check out my portfolio or schedule a consultation.
You also can connect with me on LinkedIn or via email at satta@sattasarmah.com.
Testimonials
“I’ve had the pleasure of working with Satta as her direct manager, her colleague, and, most recently, as one of her (very happy) freelance clients. Her work is consistently excellent across an enviable and rare skill set, from research to reporting; writing and editing; custom content to social media management. She’s incredibly versatile, moving seamlessly from our shared digital news and feature background to content marketing and into more niche topics such as personal finance and health care without ever losing a core focus on audience engagement. She is also a top project manager. Time and again, I’ve witnessed Satta’s ability to balance competing demands and intense pressure with grace and humor, always hitting deadline like the true professional she is. I never worry about a project, feature or campaign if Satta is a part of it. I look forward to working with her in whatever capacity possible for as long as possible.”
“Satta is a strong writer and content strategist, and I’d highly recommend her for any content development projects or roles.
We worked together for almost a year, and she consistently delivered excellent copy on time (and often ahead of deadline). Although she wasn’t an ad-tech expert from the onset, she quickly got up to speed in terms of industry terminology and was able to parse the relationships between various companies and products within the broader advertising technology ecosystem.
Satta is also great for brainstorming and bouncing ideas off of — she helped build out the editorial calendar for a client with topics and story ideas that I hadn’t even considered.”
“If you are looking for a copy editor to polish your copy and make it flawless, you won’t be disappointed. Satta is talented, smart, well-rounded and responsible. She accommodates crazy demands, like “can you turn this around in five minutes?’’, with grace and professionalism. Satta rocks.”
“Satta is the kind dynamo you want in a content organization. Organized, smart, and a brilliant writer, she makes intimidatingly complex systems look easy.”