GTM STORYTELLING FOR TECH
Turn product innovation into market momentum.
Whether your lean marketing team is trying to keep pace with growth or new products, audiences, and sales priorities are creating more GTM demands than you can absorb, I help tech companies develop market-ready assets that earn attention, build trust, and accelerate pipeline.
The roadmap changes:
Product priorities shift, features get fast-tracked, and leadership changes direction, forcing Marketing to constantly recalibrate messaging and content.
You Don't Need More Content.
You Need the Right Story at the Right Stage.
Most tech companies ship products faster than Marketing can build the GTM storytelling to support them. For CMOs and their teams, that creates several challenges:
GTM demands outpace your resources:
Your lean team is expected to support demand gen, product marketing, thought leadership, customer marketing, and Sales — often without the bandwidth or specialized expertise to do it all in-house.
Sales needs new enablement:
New objections, competitors, and use cases continually surface, creating demand for fresh messaging and sales assets while Marketing is already stretched thin.
Your best insights stay buried:
The expertise and ideas that differentiate your company and build buyer trust often get sidelined by more immediate priorities.
AI is shaping the shortlist:
Al can't understand what you do and why you're different, so buyers never know you exist.
Today’s GTM challenge extends far beyond generating awareness. Buyers need the clarity, proof, and confidence to get your solution through increasingly complex internal buying committees. Marketing can help build that case, but only when teams have the resources, alignment, and support to do it effectively.
40%
of buyers say evaluation is now the longest part of the buying journey.
Getting discovered is only the beginning. Buyers need clear messaging and credible proof that helps them confidently make the case for your solution internally.
77%
of B2B marketing leaders struggle to demonstrate marketing's impact on financial outcomes.
When every dollar is under scrutiny, marketing needs to connect messaging and content to the business priorities leadership actually cares about.
43%
of B2B marketers struggle to align content across Sales and Marketing.
When Sales and Marketing aren't working from the same GTM story, buyers get mixed messages about why your product is the right solution.
Only 34%
of CEOs and CFOs see eye-to-eye with CMOs on Marketing's role in driving growth.
Marketing can’t prove its impact if the C-suite doesn’t agree on what that impact should look like.
Sources: G2 2026 Report, “The Evaluation Maze: 2026 Buyer Behavior Report™” and The CMO Survey: Leading Marketing in a Complex World
8 in 10
buyers used Al chatbots to source software recommendations.
If AI can’t clearly understand what you do, who you serve, and why you’re different, you may be eliminated before a buyer ever reaches your website.
That's where I come in.
Closing these gaps doesn't necessarily require more full-time headcount. The right flexible partner can deliver strategic thinking and hands-on execution where your team needs it most.
I work as an extension of your team to transform complex products and technical expertise into buyer-focused messaging and content that supports every stage of your GTM journey, from product launch through market expansion.
Why Work With Me
Thousands of qualified leads generated:
20 years of storytelling experience:
12+ years supporting enterprise and high-growth brands:
My GTM campaign content has helped generate thousands of qualified leads for B2B companies.
I bring a journalist’s curiosity and a strategist’s GTM lens to B2B tech.
I understand how to create compelling content for sophisticated B2B audiences and buying journeys.
7 years:
The average length of my long-term client relationships — a reflection of the trust I build with B2B marketing teams and their agency partners.
Fortune 500 experience. Fractional flexibility:
I deliver senior-level strategy and execution that flexes with your team’s evolving priorities.
Who I Work With
Scale-Ups & Growth-Stage Companies
Your product has traction, but you need a GTM content engine that keeps up.
Growth creates more stories to tell, audiences to reach, and stakeholders to engage. I step in with flexible support that expands your capacity and helps move high-priority market initiatives forward.
My Approach
Messaging clarity and alignment have to come before execution, which is why I start with questions to better understand your audience, product, and internal culture.
Who are you trying to reach?
What problem are you solving?
Why now?
What story will move buyers to act?
What internal bottlenecks need to be addressed?
How aligned are your product, marketing, sales, and executive teams on your core messaging and value proposition?
Once we answer those questions, shaping your GTM narrative becomes much clearer.
As a former journalist, I know how to interview subject matter experts, uncover meaningful insights, and translate technical complexity into stories that resonate with buyers. Whether I'm ghostwriting for executives, developing sales enablement, or crafting AEO content, every asset starts with a clear understanding of the audience and business goal.
Pilot:
AI discoverability audit + go-forward recommendations
Designed for companies that want to understand how AI-powered search is reshaping buyer discovery — and where they're currently invisible.
Includes:
AI discoverability audit
Competitive analysis
AEO/GEO content assessment
Key findings report with quick-win recommendations and a 90-day strategic roadmap
Outcome: Identify the content, messaging, and authority signals limiting your AI discoverability, with prioritized quick wins and a clear 90-day roadmap for improving AEO/GEO performance.
Ways We Can Work Together
Launch:
4 short-form assets a month
Designed for high-growth companies with established positioning and messaging that need additional capacity or specialized expertise to consistently produce high-quality, AEO-optimized demand-gen content.
Includes:
Blogs
Infographics
One-sheets
Solutions briefs
Various short-form demand-gen and sales enablement assets
Project status calls, as needed
Outcome: Turn product updates and customer insights into content faster, and give Sales fresh, buyer-ready assets that support conversations throughout the evaluation process.
Launch:
4 short-form assets a month
Designed for companies that want to establish category authority and build trust with buyers — not simply publish more content.
Includes:
Executive bylines
White papers
E-books
Research reports
Original thought leadership
Quarterly content themes
Project status calls, as needed
Outcome: Develop cornerstone assets that fuel campaigns and build category authority around the issues and ideas your company wants to own.
Accelerate:
4 short-form assets a month
Designed for companies looking for a strategic storytelling partner who can help shape messaging, identify emerging opportunities, and continuously optimize their GTM content engine for AI discoverability and pipeline growth.
Includes:
Quarterly GTM messaging review
Campaign planning
Performance analysis
Content prioritization
AI discoverability monitoring
Executive advisory
Ongoing strategic recommendations
Outcome: Gain a senior GTM storytelling partner who helps to keep messaging aligned, identify emerging opportunities, and continuously optimize your content engine as the business and market evolve.