Craft the story that drives your next stage of growth
For Tech Founders + Lean Marketing Teams
I help founders turn their product vision into a clear GTM story buyers, investors, and AI engines can understand.
You Need the Right Message — and the Right Support
You already have the raw material. The challenge is turning it into a GTM advantage.
Your message is too broad, too technical, or too founder-centric. Investors and the market need a story they can connect with and remember.
Your narrative needs clarity
Lean teams can’t do everything. You need the right strategy, assets, and execution to move smarter, faster.
Your GTM engine hasn’t scaled
New objections, competitors, and use cases continually surface, creating demand for fresh assets while you and your team are already stretched thin.
Your best insights stay buried
AI tools and buyers discover, evaluate, and trust content differently today. If you’re not showing up in AI engines, you’re being overlooked.
AI is reshaping buyer discovery
Met Me at the Fractional Fair? Start Here
Get “3 AI Strategies to Scale Your Founder POV”
A practical resource for founders and lean teams who want to turn their expertise into visibility, authority, and momentum.
Want the company POV version?
How I Help
Founder Storytelling
Craft an authentic, compelling founder narrative that builds trust and demand.
Content Strategy
GTM campaign ideation and strategy tailored to your stage and goals.
GTM Messaging
Positioning, messaging, and value stories that resonate.
Thought Leadership
Articles, POVs, and content systems that grow authority and visibility.
Sales Enablement
Sales decks, one-pagers, case studies, and tools that drive pipeline.
AI + AEO Visibility
Optimize content for AI, search, and the future of buyer discovery.
About Talented Tenth Media
I’m Satta Sarmah Hightower, founder and principal of Talented Tenth Media, LLC.
For the last 12 years, my consultancy has collaborated with founders and lean marketing teams to transform product innovation into a clear GTM narrative, and then turn that narrative into the strategic content their companies need to grow.
Testimonials
I truly enjoyed working closely with Satta at Context Labs and have the highest regard for her intelligence, collaboration, strategic thinking, and storytelling.
Her journalistic background gives her a unique ability to listen, learn, and break down complex scientific technologies into clear, compelling GTM and marketing narratives.
Satta’s value extended well beyond her exceptional writing. She consistently brought forward thoughtful, strategic ideas that helped strengthen our GTM approach and elevate how we communicated the value of Context Labs’ technology.
- Michele Henault, Senior Channel Marketing Leader
Satta has my full faith and trust. She approaches every project with a journalistic curiosity, precise storytelling ability, and an unwavering professionalism that is rare to find. When she takes on work to support our GTM efforts, I know it will be exactly what we need — and often, it will be submitted well before the deadline.
As a growth marketing leader, Satta eliminates nagging worries about the end product we receive. It’s such a gift to have one less thing to think about.
Having worked with Satta for close to a decade now, I can honestly say she has had such an impact on the quality of our work and the standards we hold ourselves to, and I’m so thankful for our continued working relationship.
- Dom Scarlett, Director of Growth Marketing, Salsify
Supporting Clients’ Growth
Outcomes I Impact
Ship GTM Assets Faster: Get in front of buyers sooner
Grow Your Pipeline: Generate more qualified leads for Sales
Make Your Solution Easy to Champion: Build credible proof for internal buying committees
Get Discovered by AI: So you’re on buyers’ shortlist
Why Work With Me
Thousands of qualified leads generated:
My GTM campaign content has helped generate thousands of qualified leads for B2B companies.
Clarity that speeds time to market
Clients reduce rework and move high-priority GTM initiatives forward when they collaborate with me.
20 years of storytelling experience
I bring a journalist’s curiosity and a strategist’s GTM lens to B2B tech.
12 years supporting 85+ enterprise & high-growth brands
I understand how to create compelling content for sophisticated B2B audiences and buying journeys.
The average length of my long-term client relationships — a reflection of the trust I build with B2B marketing teams and their agency partners.
7 years of close partnership
Fortune 500 experience. Fractional flexibility.
I deliver senior-level strategy and execution that flexes with your team’s evolving priorities.
Who I Work With
Early-Stage Startups
You’re launching something new and need to clarify your positioning, tell your story, build early visibility, and market traction.
Growth-Stage Companies
You’re growing, but need a sharper narrative, stronger assets, and scalable GTM execution to support what comes next.
My Approach
I ground our collaboration in audience understanding, product context, and founder/SME insight — then build the right assets and execute.
Clarify the Story
We uncover your core value, distinct point of view, and the messages that matter most.
Create the Assets
We develop strategic, high-impact assets that communicate, persuade, and support your GTM engine.
Speed Execution
I partner with your team to publish and refine assets and drive better results.
Ways We Can Work Together
Signal
Find the gaps before you build the engine
A one-time engagement designed for startups that need an objective assessment of how their company shows up to buyers (and to AI) before investing in a larger content program.
Includes:
AI discoverability / AEO assessment
Competitor messaging analysis
Founder/marketing leader strategic interview
Messaging gaps and opportunities
Priority buyer-evaluation content recommendations
90-day GTM storytelling roadmap
Outcome: Uncover the gaps limiting AI discoverability and get a prioritized AEO/GEO roadmap.
Foundation
Build the narrative your next stage of growth demands.
A one-time engagement designed for startups whose product and market have evolved faster than their messaging.
Includes:
Company narrative
Founder/executive POV
Messaging pillars
ICP / use-case messaging
Strategic content roadmap
Outcome: A clear, scalable messaging foundation that aligns your team around who you serve, what you stand for, and how you take your story to market.
Build
Turn your GTM story into buyer-facing assets
A monthly engagement designed for lean marketing teams that have established their GTM story but need senior execution support to convert it into high-impact content.
Includes everything in Foundation, plus 10 priority assets per quarter, with a customized mix of:
Founder/executive thought leadership (4 LinkedIn posts a month or 2 quarterly bylines)
Long-form thought leadership (white papers, e-books, issue briefs, etc.)
Sales enablement
Comparison/evaluation content
Customer stories
Solution briefs
AEO-focused content
Outcome: A consistent stream of high-impact content that builds authority, helps buyers evaluate your solution, and keeps your GTM story working across the buyer journey.
Momentum
Add a fractional GTM execution partner
A monthly engagement designed for Series A + B companies that want both ongoing strategic guidance and flexible, senior-level execution as their company grows.
Includes everything in Build, plus:
Quarterly GTM narrative review and recommendations
Sales and customer insight synthesis
Campaign and content planning
Outcome: Gain an embedded partner that helps you evolve alongside your customers and market.