GTM STORYTELLING FOR TECH
Turn product innovation into market momentum.
Whether your lean marketing team is trying to keep pace with growth and sales priorities are creating more GTM demands than you can absorb, I help you develop market-ready assets that earn attention, build trust, and accelerate pipeline.
You Don't Need More Content.
You Need the Right Story at the Right Stage.
Most tech companies ship product faster than the GTM storytelling necessary to support it.
For CMOs and their teams, that creates several challenges:
The roadmap changes
Product priorities shift, features get fast-tracked, and leadership changes direction, forcing Marketing to constantly recalibrate messaging and content.
GTM demands outpace your resources
Your lean team is expected to support demand gen, product marketing, thought leadership, customer marketing, and Sales — often without the bandwidth or specialized expertise to do it all in-house.
Sales needs new enablement
New objections, competitors, and use cases continually surface, creating demand for fresh massets while Marketing is already stretched thin.
The expertise and ideas that differentiate your company and build buyer trust often get sidelined by more immediate priorities.
Your best insights stay buried
AI is shaping the shortlist
Al can't understand what you do and why you're different, so buyers never know you exist.
Get “3 AI Strategies to Scale Your Company POV”
A practical resource for scale-ups, growth-stage companies, and lean marketing teams who want to turn product innovation into visibility, authority, and momentum.
Want the founder POV version?
Today’s GTM challenge extends far beyond generating awareness. Buyers need the clarity, proof, and confidence to get your solution through internal buying committees.
Marketing can help build that case, but only when teams have the resources, alignment, and support to do it effectively.
8 in 10
buyers used Al chatbots to source software recommendations.
If AI can’t clearly understand what you do, who you serve, and why you’re different, you may be eliminated before a buyer ever reaches your website.
40%
of buyers say evaluation is now the longest part of the buying journey.
Getting discovered is only the beginning. Buyers need clear messaging and credible proof to confidently make the case for your solution internally.
77%
of B2B marketing leaders struggle to demonstrate marketing's impact on financial outcomes.
When every dollar is under scrutiny, Marketing needs to connect messaging and content to the business priorities leadership actually cares about.
43%
of B2B marketers struggle to align content across Sales and Marketing.
When Sales and Marketing aren't working from the same GTM story, buyers get mixed messages about why your product is the right solution.
Only 34%
of CEOs and CFOs see eye-to-eye with CMOs on Marketing's role in driving growth.
Marketing can’t prove its impact if the C-suite doesn’t agree on what that impact should look like.
Sources: G2 2026 Report, “The Evaluation Maze: 2026 Buyer Behavior Report™” and The CMO Survey: Leading Marketing in a Complex World
That’s Where I Come In.
I’m Satta Sarmah Hightower, founder and principal of Talented Tenth Media, LLC.
For the last 12 years, my consultancy has collaborated with in-house marketing teams and their agency partners to transform complex products and technical expertise into buyer-focused messaging and content that supports every stage of the GTM journey.
Testimonials
I truly enjoyed working closely with Satta at Context Labs and have the highest regard for her intelligence, collaboration, strategic thinking, and storytelling.
Her journalistic background gives her a unique ability to listen, learn, and break down complex scientific technologies into clear, compelling GTM and marketing narratives.
Satta’s value extended well beyond her exceptional writing. She consistently brought forward thoughtful, strategic ideas that helped strengthen our GTM approach and elevate how we communicated the value of Context Labs’ technology.
- Michele Henault, Senior Channel Marketing Leader
Satta has my full faith and trust. She approaches every project with a journalistic curiosity, precise storytelling ability, and an unwavering professionalism that is rare to find. When she takes on work to support our GTM efforts, I know it will be exactly what we need — and often, it will be submitted well before the deadline.
As a growth marketing leader, Satta eliminates nagging worries about the end product we receive. It’s such a gift to have one less thing to think about.
Having worked with Satta for close to a decade now, I can honestly say she has had such an impact on the quality of our work and the standards we hold ourselves to, and I’m so thankful for our continued working relationship.
- Dom Scarlett, Director of Growth Marketing, Salsify
Why Work With Me
Thousands of qualified leads generated
My GTM campaign content has helped generate thousands of qualified leads for B2B companies.
Clarity that speeds time to market
Clients reduce rework and move high-priority GTM initiatives forward when they collaborate with me.
20 years of storytelling experience
I bring a journalist’s curiosity and a strategist’s GTM lens to B2B tech.
12+ years supporting enterprise and high-growth brands
I understand how to create compelling content for sophisticated B2B audiences and buying journeys.
The average length of my long-term client relationships — a reflection of the trust I build with B2B marketing teams and their agency partners.
7 years of close partnership
Fortune 500 experience. Fractional flexibility
I deliver senior-level strategy and execution that flexes with your team’s evolving priorities.
Who I Work With
Scale-Ups & Growth-Stage Companies
Your product has traction, but you need a GTM content engine that keeps up.
Growth creates more stories to tell, audiences to reach, and stakeholders to engage. I step in with flexible support that expands your capacity and helps move high-priority market initiatives forward.
My Approach
Messaging clarity and alignment have to come before execution, which is why I start with questions to better understand your audience, product, and internal culture.
What story will move buyers to act?
What internal bottlenecks need to be addressed?
Is there internal alignment on your core messaging and value proposition?
Who are you trying to reach?
What problem are you solving?
Why now?
Once we answer those questions, shaping your GTM narrative becomes much clearer.
As a former journalist, I know how to interview subject matter experts, uncover meaningful insights, and translate technical complexity into stories that resonate with buyers.
Whether I'm ghostwriting for executives, developing sales enablement, or crafting AEO content, every asset starts with a clear understanding of the audience and business goal.
Ways We Can Work Together
Pilot
AI discoverability audit + go-forward recommendations
Designed for companies that want to understand how AI-powered search is reshaping buyer discovery — and where they're currently invisible.
Includes:
AI discoverability audit
Competitive analysis
AEO/GEO content assessment
Key findings report with quick-win recommendations and a 90-day strategic roadmap
Outcome: Uncover the gaps limiting AI discoverability and get a prioritized AEO/GEO roadmap.
Launch
4 short-form assets a month
Designed for high-growth companies with established messaging that need added capacity or specialized expertise to produce high-quality, AEO-optimized, demand-gen content.
Includes:
Blogs
Infographics
One-sheets
Solutions briefs
Various short-form demand-gen and sales enablement assets
Project status calls, as needed
Outcome: Turn product updates and customer insights into buyer-ready sales assets that support evaluation.
Scale
Everything in Launch, plus 2 long-form assets a month
Designed for companies that want to establish category authority and build trust with buyers — not simply publish more content.
Includes:
Executive bylines
White papers
E-books
Research reports
Original thought leadership
Quarterly content themes
Project status calls, as needed
Outcome: Develop cornerstone assets that fuel campaigns and build authority around the ideas your company wants to own.
Accelerate
Everything in Scale, plus quarterly reviews and campaign planning
Designed for companies that need a strategic storytelling partner to optimize GTM content for AI discoverability and pipeline growth.
Includes:
Quarterly GTM messaging review
Campaign planning
Performance analysis
Ongoing strategic recommendations
Outcome: Gain a senior GTM partner to align messaging, uncover opportunities, and evolve your content engine.