Build the story that propels your next stage of growth

For Tech Founders + Lean Marketing Teams

I help startups and scale-ups translate their GTM strategy into sharper messaging, credible thought leadership, and buyer-focused content.

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You’ve Proven the Idea. Now You Need a Story That Scales.

Getting to Series A means proving you can build something customers want.

Getting beyond that requires explaining why your solution matters — consistently, clearly, and across an increasingly complex B2B buying journey.

Your first marketing hire is often walking into a company where the product has evolved faster than the story around it. They’re expected to turn all of this into a repeatable GTM engine, while grappling with several challenges:

Your early messaging doesn’t match the company you’re becoming

Your ICP, product, use cases, and competitive landscape have evolved. Your positioning and messaging need to catch up.

Your customer proof hasn’t caught up with your ambition

You have customer wins, but the proof is fragmented or underdeveloped. Larger buyers need credible evidence to justify choosing an emerging vendor.

Your best insights still live in your head

Scaling GTM means turning what you know about your customers, market, product, and vision into messaging your team can use without relying on founders or the exec team to shape it.

AI is deciding whether you make the shortlist

AI tools and buyers discover, evaluate, and trust content differently today. If you’re not showing up in AI engines, you’re being overlooked.

The New GTM Reality

Being visible isn’t enough. You have to be understandable, credible, and easy to champion.

GTM content now has two jobs:

Help machines understand why you belong in the conversation.

Give humans enough proof to confidently choose you.

8 in 10

buyers used Al chatbots to source software recommendations.

If AI can’t understand your story, buyers may never hear it.

40%

of buyers say evaluation is now the longest part of the buying journey.

Proof is now vital to convince internal buying committees.

1 in 2

buyers had an already-approved software purchase vetoed by the CFO.

Your champion needs a compelling business case, not another product pitch.

Sources: G2 2026 Report, “The Evaluation Maze: 2026 Buyer Behavior Report™”

and The CMO Survey: Leading Marketing in a Complex World

I’m Satta Sarmah Hightower, founder and principal of Talented Tenth Media, LLC.

For the last 12 years, my consultancy has collaborated with founders and lean marketing teams to transform product innovation into a clear GTM narrative, and then turn that narrative into the strategic content that supports their growth.

My work sits between strategy and execution.

That’s Where I Come In.

That might mean:

  • Interviewing founders to develop their POV

  • Helping a fractional or in-house CMO sharpen positioning before launching a campaign

  • Turning product expertise into category thought leadership and sales enablement content to move a buyer through evaluation.

Testimonials

I truly enjoyed working closely with Satta at Context Labs and have the highest regard for her intelligence, collaboration, strategic thinking, and storytelling.

Her journalistic background gives her a unique ability to listen, learn, and break down complex scientific technologies into clear, compelling GTM and marketing narratives.

Satta’s value extended well beyond her exceptional writing. She consistently brought forward thoughtful, strategic ideas that helped strengthen our GTM approach and elevate how we communicated the value of Context Labs’ technology.

‍ ‍- Michele Henault, Senior Channel Marketing Leader

Satta has my full faith and trust. She approaches every project with a journalistic curiosity, precise storytelling ability, and an unwavering professionalism that is rare to find. When she takes on work to support our GTM efforts, I know it will be exactly what we need — and often, it will be submitted well before the deadline. 

As a growth marketing leader, Satta eliminates nagging worries about the end product we receive. It’s such a gift to have one less thing to think about.

Having worked with Satta for close to a decade now, I can honestly say she has had such an impact on the quality of our work and the standards we hold ourselves to, and I’m so thankful for our continued working relationship.

‍- Dom Scarlett, Director of Growth Marketing, Salsify

Why Work With Me

Thousands of qualified leads generated:

My GTM campaign content has helped generate thousands of qualified leads for B2B companies.

Clarity that speeds time to market

Clients reduce rework and move high-priority GTM initiatives forward when they collaborate with me.

20 years of storytelling experience

I bring a journalist’s curiosity and a strategist’s GTM lens to B2B tech.

12+ years supporting enterprise and high-growth brands

I understand how to create compelling content for sophisticated B2B audiences and buying journeys.

The average length of my long-term client relationships — a reflection of the trust I build with B2B marketing teams and their agency partners.

7 years of close partnership

Fortune 500 experience. Fractional flexibility.

I deliver senior-level strategy and execution that flexes with your team’s evolving priorities.

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Who I Work With

Early-Stage Startups

You’re launching something new and need to clarify your positioning, tell your story, build early visibility, and market traction.

Growth-Stage Companies

You’re growing, but need a sharper narrative, stronger assets, and scalable GTM execution to support what comes next.

My Approach

Before we create any asset, we make sure the story underneath it is clear.

I start by asking questions like:

  • Who is your actual ICP today?

  • What market shifts make your solution matter now?

  • What does your company believe about the category that competitors don't?

  • What proof does a buyer need to advocate for you internally?

  • Where are founder, product, sales, and marketing narratives out of alignment?

  • Can AI clearly understand who you serve, what makes you different, and why buyers choose you?

Next, we build a GTM storytelling system around those answers.

As a former journalist, I know how to get the best thinking out of founders, product and technical leaders, and customers — and translate complexity into content buyers actually want to read.

Ways We Can Work Together

Signal

Find the gaps before you build the engine

Designed for Series A startups that need an objective assessment of how their company shows up to buyers (and to AI) before investing in a larger content program.

Includes:

  • GTM messaging audit

  • AI discoverability / AEO assessment

  • Competitive narrative review

  • Website and core content assessment

  • Founder/marketing leader strategic interview

  • Messaging gaps and opportunities

  • Priority buyer-evaluation content recommendations

  • 90-day GTM storytelling roadmap

Outcome: Uncover the gaps limiting AI discoverability and get a prioritized AEO/GEO roadmap.

Foundation

Build the narrative your next stage of growth demands.

Designed for startups whose product and market have evolved faster than their messaging.

Includes everything in Signal, plus:

  • Company narrative

  • Founder/executive POV

  • Messaging pillars

  • ICP / use-case messaging

  • Strategic content roadmap

Outcome: A clear, scalable messaging foundation that aligns your team around who you serve, what you stand for, and how you take your story to market.

Build

Turn your GTM story into buyer facing assets

Designed for lean marketing teams that have established their GTM story but need senior execution support to turn it into high-impact content.

Includes everything in Foundation, plus 10 priority assets per quarter, with a customized mix of:

  • Founder/executive thought leadership (4 LinkedIn posts a month or 2 quarterly bylines)

  • Long-form thought leadership (white papers, e-books, issue briefs, etc.)

  • Sales enablement

  • Comparison/evaluation content

  • Customer stories

  • Solution briefs

  • AEO-focused content

Outcome: A consistent stream of high-impact content that builds authority, helps buyers evaluate your solution, and keeps your GTM story working across the buyer journey.

Momentum

Add a fractional GTM storytelling partner

Designed for Series A + B companies that want both ongoing strategic guidance and flexible, senior-level execution as their company evolves.

Includes everything in Build, plus:

  • Quarterly GTM narrative review and recommendations

  • Sales and customer insight synthesis

  • Campaign and content planning

Outcome: Gain an embedded partner that helps you evolve alongside your customers and market.